Interactive Content Creation
Content Marketing is a vast topic and has a lot of dimensions attached to it. To make use of every element of Content Marketing, you have to be most creative with Content & Innovative with Marketing. Content Creation has the 70% role in Digital Marketing. Best Content Creation is what gives accurate & relevant information.
If the website is a workplace of any online shop, content is the main ingredient for the inventory on the shop.
Let’s see how can we make the most quality & relevant content for our respective businesses.
First of all, you have to make a connection with the reader by matching your views & ensuring them that you are completely aware of their dilemma so that both of you starts from the same page.
For instance, when you visit a palm reader, they will always start with telling something which is universal & happens to be true with everyone so that they gain your trust from the very beginning itself. And then next whatever they say you believe in it completely. This is called the Emotional Connection Building. To serve that purpose you have to first understand that what is the state of mind of the reader as he lands on your page.
But nowadays, Readers like to watch & feel with the help of video, photos & Infographics rather than only reading. Only the written content on the page puts the readers off whereas visual content helps them to live their imagination in reality..
But written content is also necessary to allow Google Bot to read what the blog is all about. So, the content should be a mixed blend of all forms of informative content.
Fortunately, we are using all different kinds of content forms to promote our client’s platforms.
- Content Writing – Its an evergreen form of content. Try to answer the questions that your prospective customers are asking again & again on different platforms. Write an article on it.
Start with the overview of the article that what you are going to discuss, what’s the latest update on that topic & End with cut & clear conclusion. Content should be informative, accurate & complete to keep your customer satisfied after reading out the whole article.
And to ensure that the reader ends up reading the whole article, a customer has to be fully engaged & involved.
Top 2 out of 9 key ingredients to fantastic writing:
- Simplicity- Learn to say more in fewer words. In other words, try to keep it short. Readers have a habit of understanding better when it has been kept short. For instance, I have always loved everyone while I never had a hate for anyone – can also be expressed as Love for all, Hatred for None.
- Clarity- Don’t be too difficult to be understood. Just write point to point, all in the Active Voice. Keep utmost clarity in the content so that reader doesn’t have to scratch his head to understand what does it mean. Also, don’t contradict yourself & stick to your idea.
Some more secretive tactics of writing is also implemented to promote our client’s blog.
II. Visual Content:
Display the creative content to keep it short for the user. Visual content not only beautifies your page but also give a quick idea to the user that what we are going to talk about.
a. Video Content Creation:
Apart from uploading videos on Youtube, Leading social media channels like Instagram, Facebook have started using Stories Section. Customers need to be followed by a regular posting in the status & feeds. More presence of your brand will create more awareness about your brand. Show how your product can make a difference in their life.
b. Infographics Content Creation:
Infographics is a graphical representation of our written content. We have to cater to all the different kinds of readers i.e patient & impatient. It gives a quick overview of the content that is written and also improves the overall look of the page. Here is one infographic showed on content marketing.