Rachna Sharma – Exclusive Interview

Real estate influencer, Digital Marketing Mentor

Sun Sign – VirgoPlace Of Birth – Delhi | Home Town – Delhi | Domain – Real Estate & Digital Marketing


1. Entrepreneur or Mentor, which role defines you the best?

I believe only a Successful Entrepreneur can be an edifying mentor for anyone. If I am being a mentor for newcomers then I believe it’s a huge achievement for me as an entrepreneur.

2. Three must have qualities an Entrepreneur must have?

Visionary :

Must have a vision for the business. Vision is what marks the direction and set goals for the startup.

Decision Maker :

An entrepreneur has to take a brave decision. Great market opportunities comes with huge risk. So, one must have risk taking abilities.

Observer :

Nobody talks about it but I believe an entrepreneur can become successful only if he learns from his own mistakes & don’t repeat them. But Smart Entrepreneur is someone who keeps an eye on other’s mistake & implements those experiences in their own business. For that, one needs to be a fantastic observer.

3. What is the best thing about Real Estate?

Real Estate is the only sector which fulfils both the prospects – Investment & Utility. Sometimes investors confuse it as a trading option, lose their patience & sell out of it. But one must understand that it has to be given an equal respect as a long term bet. Land is the asset class which gives output rather input as time passes.

4. What is the best thing about Digital Marketing?

Digital Marketing has turned out to become the best way of marketing & I think it is going to stay atleast for another decade. What I like the most about it is targeting the customers. We can choose the audience whom we want to put our efforts & money on. At the same time, tracking the performance of the advertisement & getting ROI was never possible with any other means of advertisement.

5. What are the precautions one should take before buying into Real Estate?

Real Estate is not a trading tool. One must not quick trade with the prices of the property. Also for investors, they will never be able to do proper due-dilligence on the property projects as you never know which fish is going to pollute the whole tank. One huge mistake they commit is they don’t hire a consultant before purchase who doesn’t have any direct commission in selling of these projects.