AB TAK KA SABSE SASTA PLOT – SOLD MORE THAN 5LAKH SQ YARD LAND INDIVIDUALLY BY INTRODUCING MOST CATCHY PHRASE IN THE REALITY SECTOR. PHRASE QUICKLY FOLLOWED BY OTHER DEVELOPERS TOO.
AAM AADMI AWASIYA YOJNA – INVENTED THE VISIONARY PHRASE LOOKING AT THE POPULARITY OF THE WORD AAM AADMI. PROJECTS SOLD LIKE FIRE.
FIRST TO START USING BLACK & WHITE FORM OF ADVERTISEMENT IN NEWSPAPERS BY GIVING IT A THEME OF PATRIOTISM DURING 26TH JAN & 15TH AUG.
MASTERED TECHNIQUE TO ENCASH THE OCCASIONS – MAKING AUDIENCES’ IMPULSE HIGH DURING HOLI, DIWALI, INDEPENDENCE DAY, REPUBLIC DAY, DHANTERAS ETC.
UNTOUCHED BY RECESSION- SOLD EVEN MORE LAND DURING THE PHASE OF RECESSION IN 2008 & NOVEMBER, 2018 DEMONETISATION.