Influencer marketing works on One Principle Phrase – Sale But Not Sell. Bloggers in different domains who have huge following on different social media channels can influence their followers to buy a particular product who then turns to be an influencer.
Followers not only fully trust these influencers but also get to see them trying the product before making any purchase. The biggest difference in advertisement promotion & influencing is that followers can relate better to these influencers than celebrities on TV
However, the Real Estate Influencer Marketing Program is successful only if you have chosen the right influencer to promote the right product. Every influencer serves a different set of customers who can be differentiated among so many parameters.
Instagram has proven to be the best platform for influencer marketing. Statistics have shown that nearly 70% of the audience decide to buy at least something on Instagram.